Websites aren’t worth much if they can’t be found by the right people.
Our approach to SEO Consulting starts with a deep understanding of your business goals and your audience.
We develop organic search strategies that ensure that your most interested customers have the best chance to find you online quickly and easily.
The SEO landscape changes quickly – that’s why we deliver evergreen strategies that can grow with your business for the long term.
SEO Consulting Services
We offer a number of SEO Consulting services, each of which is tailored to the unique needs of your business. Because we know that one size doesn’t fit all, we take a fresh, data-driven and strategic approach to each project we undertake.
Some of the kinds of SEO Consulting we provide include, but are not limited to:
- Keyword Research
- On-Page SEO
- Technical SEO Audits
- Ranking Gap Analysis
- Content Strategy & Editorial Calendars
- SEO Copywriting
- SEO Reporting
- General SEO Advice & Consultation
Our Approach to SEO Consulting
There are many different ways to approach SEO. We find that following Google’s Webmaster Guidelines is not only a safe bet, but also delivers real results.
We don’t believe in gimmicks or hacks and we never guarantee position 1 results – beware of anyone who does.
In general, our approach encompasses three broad areas of SEO optimization – the Technical Structure of your website, your website Content, and Off-site and Brand Signals.
When combined, they add up to effect positive movement up Google’s rankings.
Companies that adhere to the webmaster guidelines set by the search engines, as well as web development best practices will be free of technical issues that would hinder search visibility & reach.
By removing indexation obstacles, more of your content can be added to search engine indices, and more of it can be shown in their search results.
Websites that address the intentions of their target audience by providing the relevant information, product, or service they seek, will further extend search coverage & consumer reach.
Google’s quality guidelines are very clear on what kinds of content they want to show highly in their results. Content that demonstrates Expertise, Authoritativeness, and Trustworthiness (E.A.T) has been shown to rank higher. We take care to ensure that all content we create and optimize meets these standards.
Off-site & Brand Signals
Brands that engage in only ethical business practices & optimization efforts are often better established as authoritative resources of information or commerce within their industry.
With that in mind, we build robust brand signals through content, social media, partnering with digital PR teams, and if necessary, white-hat link-building.
SEO Consulting Skills & Tools
Just as each SEO Consulting project requires a unique, tailored approach to succeed, the SEO tools we use to deliver results will vary. Some of the SEO tools we’ve been known to use include a large suite of Google products, and other industry tools:
- Google Analytics
- Google Tag Manager
- Google Adwords
- Google Trends
- Google Search Console
- Google Optimizer
- Google Data Studio
- Google Page Speed Insights
- Google Mobile Testing Tool
- Google Structured Data Testing Tool
- Google My Business
- Screaming Frog SEO Spider
- STAT Search Analytics
- Conductor Searchlight
- Site Analyzer