In March of 2020, we started working with an educational institution that provides TEFL Certifications for teaching English abroad and online. COVID-19 was affecting their teach abroad business negatively, but their online teaching business was starting to pick up. They had a lot of information-rich content within striking distance of the 1st page of Google […]
SEO Case Study: Google News
In early June of 2020, a sports news publisher that had been around since 2017 approached us asking for help with SEO. Their readership had plateaued prior to the COVID-19 epidemic, and despite a publishing velocity of 150+ sports news articles per month, organic search traffic was now on the decline. The sports news publisher […]
On-Page SEO Essentials – 2019 Update
One of the most important things you can do to help your website rank on Google is to show that it’s relevant to a user’s query. Google uses many different signals to determine relevance. Of those, On-Page SEO is likely the most important signal that you can directly influence. And you can do that just by making changes to your website. Therefore, understanding the essentials of On-Page SEO is critical to helping your content get noticed on Google.
Small Business SEO Tips
Small Business SEO is very much a matter of optimizing for searches with local intent. That means that properly setting up your local business listings is a big piece of the puzzle for small businesses. Read on to learn more about our list of quick-wins that every small business should see to in order to rank in Organic Search.
Google’s Mobile-First Index is Coming
Google has been working hard on updating their search algorithm to rely on mobile versions of websites for ranking signals. Search Engine Land recently reported that Google has started rolling out its Mobile-First Index well ahead of schedule. Is your website prepared?
If your website isn’t already taking advantage of Responsive Design, you could be left in the dark when Google’s Mobile-First Index finishes rolling out. But even if your website is Responsive, there’s more you can do to keep your Google rankings safe. Read on to learn more.